I’m an experience designer who is polyskilled in user-centred research, interaction design and usability. I help companies better understand the desires and values of their customers as they relate to an organisation’s strategic goals, product/service development efforts, customer engagement motivations and brand reputation.
My experience design toolkit includes: research, design thinking, product design, interaction design, information design, usability, business analysis, creative design, and digital marketing. I cover a lot territory, use agile approaches when possible, always keep things lean, validate with data, and sometimes write code.
I work with companies to think about all of the possibilities for a product or service, and help them produce an effective strategy that places their customer in the centre. The combination of Lean UX and various qualitative and quantitative research methods ensure ideas are on track and on target. Read more...
I help organisations reduce the risk of the unknown through data collection, sharing, and analysis. Uncover the underlying patterns that lead to new insights, opportunities, and ensure your not gambling with assumptions. Read more...
Ensure strict IT/business alignment with the internal and external influences that directly impact your business. Prioritise projects and resources supported by governance structures that reduce inefficiency and promote collaboration. Read more...
Every company wants a brand that resonates with customers, inspires trust and improves customer loyalty, but few actually have one. Ever wonder why? Read more...
I work with brands seeking to improve their products and services through research, design, technical know-how and marketing expertise. My experience includes serving the needs of blue chip, fortune five hundred international companies, small business and non-profit organizations alike. During an engagement, I typically work with a broad range of business units, external stakeholders and customers.